Archive for August, 2014

SECRETS OF SECURING COVERAGE IN ENTERTAINMENT MEDIA OUTLETS Part 2

Posted on August 19th, 2014 in Uncategorized | 153 Comments »

Last week we introduced you to three secrets of securing coverage in entertainment media outlets: memorable visuals, wow factors, and succinct & concise press materials.  If you haven’t read part 1, you can start here first.  This week in part 2, we’ll continue our discussion with four more points that are sure to put you ahead of the competition. 

 

4: COMPLETE INFORMATION – You only get one chance to make a first impression.  Be sure that everything you send (press kit, CD, DVD, etc.) includes all your contact information: email, phone number, website, direct links to Facebook, Ssonicbids, ReverbNation, and all your other social media sites.  If you’re sending your correspondence via email, make sure your web links are hyperlinks so they are easy to click.  If you have good reviews, you may want to also provide a link to those. 

 

5: FACT CHECK/RESEARCH – No one takes kindly to having their name misspelled.  The first thing you need to do is make sure you have the journalist’s name spelled correctly, the correct name of the media outlet, and the right address.  Just as important is doing research to get a handle on the kinds of music the journalist to whom you’re writing likes.  For example, a writer who’s into hip hop is unlikely to review a country music album.  You don’t want them to feel you haven’t even bothered to research their writing or find out what their publication is about.   You’re wasting your time by sending things to people who aren’t interested, and you’re wasting the recipient’s with material that isn’t relevant to his/her outlet. 

 

6: ELEVATOR PITCH – Perfect the proverbial “elevator pitch.”  Opportunities tend to happen when you least expect them.  Imagine you find yourself in an elevator with a record executive or the editor of Rolling Stone and you have less than a minute to dazzle them with information about your band, and leave a lasting positive impression.  What would you say?  Practice your pitch!

 

7: PROFESSIONAL REPRESENTATION – Why do you need it?  Aside from saving you the time it would take to accomplish all of the above, professional publicists have knowledge, experience, contacts, professional relationships with media, and expertise to present you/your band in the best light.  At ISL Public Relations, we work closely with our artists and help them define their goals, the message and the best way to represent them to the public via the media.  The combination of our insights and know-how, and your talent, is the key to your success.

 

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We’d love to hear from you with your thoughts on these pointers, and share your own experiences.  Write to us at islpublicrelations@gmail.com.

 

ISL Public Relations is a top music PR firm based in NYC, run by Ida S. Langsam, a seasoned industry professional with more than 30 years experience. She started her career as the New York City Area Secretary for The Official Beatles Fan Club, and has worked with such superstars as KISS, The Ramones, Billy Idol, and Joan Jett.  For more information about our services, visit islpr.com and make sure to follow us on Facebook and Twitter.

 

SECRETS OF SECURING COVERAGE IN ENTERTAINMENT MEDIA OUTLETS – Part 1

Posted on August 11th, 2014 in Uncategorized | 135 Comments »

The proliferation of media outlets today includes blogs and on-line versions of print publications. This has broadened the field of potential outlets that might write about your band, CD, or tour.  At the same time, the number of indie artists and music releases seeking coverage has exploded.  Everyone is vying for that precious two inches of column space, and journalists are inundated with more submissions than they have time to consider.  So how do you make yourself stand out from the crowd?

 

Here is a list of the top considerations; this week we’ll focus on pointers 1 – 3, next week on 4 – 7:

 

1: MEMORABLE VISUALS – We all know the adage “A picture is worth a thousand words.”  It’s absolutely true that a visual communicates a tremendous amount in just the first few seconds.  Think of the iconic imagery of Elvis, the Beatles, David Bowie, Prince, Madonna, Lady Gaga – they say something about the artist that has the viewer forming an immediate opinion without ever hearing a note of their music.  Make sure the image you choose represents the way you want to be perceived, and communicates your sound.

 

2: WOW FACTORS – Every band likes to believe they’re one of a kind.  However, few artists take the time to discover and highlight what makes them truly unique in the eyes of their audience.  Think objectively about what makes you memorable.  Focus on/identify your strong points i.e.: Van Halen’s strong guitar sound, James Taylor’s songwriting, KISS’ image/stage performance, Justin Biebe’sr or One Direction’s appeal to tweens.  Maybe you have an interesting story such as: is your band made up of siblings, are you a 15 year old guitar virtuoso, or have you segued from a totally different profession like nuclear science?  It’s possible your group may have several “wow factors.”  Whatever they are, play them up since these are the things that will help you stand out from the competition.  

 

3: SUCCINCT & CONCISE PRESS MATERIALS – In today’s world of information overload, nobody has the time to respond to all the emails they receive.  If you keep things short and to the point, it’s more likely your missives will be read.  The first introduction a journalist may have to you/your band may well be a press kit or press release.  Who wants to go through pages and pages of information?  To give yourself a fighting chance, make sure that the material you send to journalists is easy to read and gets to the main point quickly.  This holds true for press releases, biographies, and cover letters.  And make sure to have someone proof read before you send!

 

 

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We’d love to hear from you with your thoughts on these pointers, and share your own experiences.  Write to us at islpublicrelations@gmail.com.

 

ISL Public Relations is a top music PR firm based in NYC, run by Ida S. Langsam, a seasoned industry professional with more than 30 years experience. She started her career as the New York City Area Secretary for The Official Beatles Fan Club, and has worked with such superstars as KISS, The Ramones, Billy Idol, and Joan Jett.  For more information about our services, visit islpr.com and make sure to follow us on Facebook and Twitter.