Last week we introduced you to three secrets of securing coverage in entertainment media outlets: memorable visuals, wow factors, and succinct & concise press materials.  If you haven’t read part 1, you can start here first.  This week in part 2, we’ll continue our discussion with four more points that are sure to put you ahead of the competition. 

 

4: COMPLETE INFORMATION – You only get one chance to make a first impression.  Be sure that everything you send (press kit, CD, DVD, etc.) includes all your contact information: email, phone number, website, direct links to Facebook, Ssonicbids, ReverbNation, and all your other social media sites.  If you’re sending your correspondence via email, make sure your web links are hyperlinks so they are easy to click.  If you have good reviews, you may want to also provide a link to those. 

 

5: FACT CHECK/RESEARCH – No one takes kindly to having their name misspelled.  The first thing you need to do is make sure you have the journalist’s name spelled correctly, the correct name of the media outlet, and the right address.  Just as important is doing research to get a handle on the kinds of music the journalist to whom you’re writing likes.  For example, a writer who’s into hip hop is unlikely to review a country music album.  You don’t want them to feel you haven’t even bothered to research their writing or find out what their publication is about.   You’re wasting your time by sending things to people who aren’t interested, and you’re wasting the recipient’s with material that isn’t relevant to his/her outlet. 

 

6: ELEVATOR PITCH – Perfect the proverbial “elevator pitch.”  Opportunities tend to happen when you least expect them.  Imagine you find yourself in an elevator with a record executive or the editor of Rolling Stone and you have less than a minute to dazzle them with information about your band, and leave a lasting positive impression.  What would you say?  Practice your pitch!

 

7: PROFESSIONAL REPRESENTATION – Why do you need it?  Aside from saving you the time it would take to accomplish all of the above, professional publicists have knowledge, experience, contacts, professional relationships with media, and expertise to present you/your band in the best light.  At ISL Public Relations, we work closely with our artists and help them define their goals, the message and the best way to represent them to the public via the media.  The combination of our insights and know-how, and your talent, is the key to your success.

 

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We’d love to hear from you with your thoughts on these pointers, and share your own experiences.  Write to us at islpublicrelations@gmail.com.

 

ISL Public Relations is a top music PR firm based in NYC, run by Ida S. Langsam, a seasoned industry professional with more than 30 years experience. She started her career as the New York City Area Secretary for The Official Beatles Fan Club, and has worked with such superstars as KISS, The Ramones, Billy Idol, and Joan Jett.  For more information about our services, visit islpr.com and make sure to follow us on Facebook and Twitter.