Embarking on a Public Relations campaign is a big investment, both in time and money.  Therefore, it’s a good idea to make sure you’re fully prepared to get the most out of your P.R. efforts.  Here are some tips that will help you ready yourself for a full P.R. campaign and ensure higher chances of success. 


1)  Get A Website – The first place to start is your website.  It is your face to the world and should communicate what you/your group are all about quickly and easily.  Journalists often visit the artist’s website to gather additional information (bio, pictures, show dates, etc.) for a story, as well as to listen to the music.  It’s important to make sure you have a website that is representative of your sound and image. 


2)  Establish An Online Presence With Social Media – The second most important tool for success is social media.  This is often where you get new fans, so it’s to your benefit to establish yourself on all the major sites people read for entertainment news and updates (e.g. Facebook, Twitter, Instagram, YouTube, Vine, etc.).  The main purpose of your social media is to (1) get new fans, (2) build rapport with those fans, and (3) drive traffic to your website (or other promotional options such as a music video). 


3)  Have A Goal – Often the first thing we ask a new client is “What’s your goal?”  Nothing happens without a clear vision, so it’s important to spend time defining your goals (both short-term and long-term) and write them down!  Putting things on paper (or in a document on your computer) makes them more concrete and allows you to refine and update your plan as your career grows, and can serve as a check list to track your progress. Make sure your goals are reasonable and achievable for your level of career development (i.e. if you’re a brand new indie artist releasing your debut album, a feature in Rolling Stone is probably not realistic). 


4)  Have A Plan – Once you have a goal, you need to map out a plan to get you there.  Having a vision is great, but now you need to take practical action steps in order to realize it.  Reading music business books, forums online, and blogs like ours can help you figure out what steps to take.  The most reliable way is to speak to a professional in the music industry who can help you craft your action plan to meet your goals. 


5)  Agree On An Image – Your image is very important, and it’s important that all members of your band agree on the image being presented to the public.  If anyone in the group is uncomfortable with the image being portrayed, it will only lead to problems down the road.  As publicists, we help our artists craft an image that is true to who they are and will also present them in the best light to both the media and the public. 


6)  Get Great Visuals – “A picture’s worth a thousand words” is a tried, but true, addage.  Your visuals should “look” the way your music “sounds.”  That means everything about your image should be coherent.  An artist who looks like Motley Crue but sounds like John Mayer would be confusing to potential fans.  You need to stay original and remain true to who you are, but make sure the visual image fits with the sonic presentation.  The visuals need to be high quality and you need to look polished.  Photos taken on a Smart Phone by your best friend are not going to make it with media outlets.  Hiring a professional photographer experienced in working with creative artists will work with you to define your public image and make sure you get high quality images. 


7)  Get Professional Advise – We live in a wonderful world where technology has allowed many musicians to go DIY.  However, getting professional advice can save you time and money in the long run.  We frequently work with artists on a consultation basis in order to prepare them for a full PR campaign.  This way, when it comes time to release your album or go on tour, you’re better prepared and will get the most out of hiring a publicist.  For more information on our services, contact us through our website islpr.com. 




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We’d love to hear from you with feedback on these pointers, and share your own experiences.  Write to us at islpublicrelations@gmail.com.


ISL Public Relations is a top music PR firm based in NYC, run by Ida S. Langsam, a seasoned industry professional with more than 30 years experience. She started her career as the New York City Area Secretary for The Official Beatles Fan Club, and has worked with such superstars as KISS, The Ramones, Billy Idol, and Joan Jett.  For more information about our services, visit islpr.com and make sure to follow us on Facebook and Twitter.